App Marketing Archives - Page 2 of 3

The Swank App: A Case Study

January 30, 2018Nick GentyApp Analytics, App Development, App Marketing, Social Marketing, UI & UX

Have you ever gone from one boutique to the next in search of the perfect outfit, only to waste your entire day? Say hello to Swank, the app that puts fashion at your fingertips! It conveniently displays popular clothing and...

In-app Advertising – How to Profit From Your App in 2017

October 30, 2017Nick GentyApp Analytics, App Marketingapp advertising, in-app advertising

In-app advertising is one of the most effective ways to monetise your app. Even if you’re earning good money through payments for the app itself, or through subscriptions, it doesn’t hurt to have a free version making additional revenue through...

Copywriting for Mobile – What do You Need to Know?

October 27, 2017Nick GentyApp Marketing, Content Marketingcopywriting for mobile, mobile copywriting

Here, we're going to take a look at copywriting for mobile. Copywriting is the art of making sales through writing, and it’s an invaluable skill to have. However, copywriting for mobile devices – and for the web in general –...

Mobile Paid Search – How to Get a Positive ROI in 2017

October 10, 2017Nick GentyApp Marketing, Content Marketing, Web Designmobile paid search, paid search for mobile, ppc for mobile

Paid advertising remains the best option for generating an immediate return on your advertising investment. However, with mobile advertising, you need to adjust things slightly: you can’t just copy the same campaigns across and expect results. With that in mind,...

Push Notifications – Make Them Your Secret Marketing Weapon

October 2, 2017Nick GentyApp Marketing, Social Marketingapp marketing, push notifications

We’ve all received push notifications. Those messages that appear on our mobile screens and tell us that one of our apps requires attention. But did you realize just how valuable they can be when it comes to your marketing efforts?...

Mobile App Retention – Everything You Need to Know in 2017

August 29, 2017Nick GentyApp Analytics, App Development, App Marketingmobile app retention

So, your app’s finished and in the app store. Now you need to focus on mobile app retention. So, how can you make sure that people not only install your app, but more importantly keep it installed? Avoiding the dreaded...

How to Get Your App Featured and Promoted By The App Store

How to Get an App Featured – What You Need to Know

August 12, 2017Nick GentyApp Analytics, App Marketinghow to get an app featured

Getting great results from your app in 2017 takes hard work and effort. The days of ‘release it and they will come’ are long gone! Learning how to get an app featured takes work. Fortunately, there are a number of...

Planning a Mobile App Brief – The Complete 2017 Guide

June 27, 2017Nick GentyApp Development, App Marketingmobile app brief, planning an app

The most successful mobile apps make millions a month, so it’s no surprise the competition levels are high: a lot of people want to get in on the action! If you’re going to achieve success when building an app, though,...

app development mistakes and best practices

App Development Mistakes – What to Avoid in 2017

May 31, 2017Nick GentyApp Development, App Marketingapp development, app marketing

When an app really gets it right, the difference can be worth millions to the developer. It’s no surprise, then, that so many people continue to put out apps. The payoff can be monstrous! But there are a lot of...

Mobile App Development – How to Hire the Right Developer

May 1, 2017Nick GentyApp Development, App Marketingfind an app developer, mobile app development

Though mobile app development offers a huge amount of potential to businesses – and could be worth an estimated $101 billion by 2020 – you need to nail your project if you want to reap the benefits. After all, thousands...

Category: App Marketing

In-app Advertising – How to Profit From Your App in 2017

Copywriting for Mobile – What do You Need to Know?

Mobile Paid Search – How to Get a Positive ROI in 2017

Mobile App Retention – Everything You Need to Know in 2017

How to Get an App Featured – What You Need to Know

Planning a Mobile App Brief – The Complete 2017 Guide

App Development Mistakes – What to Avoid in 2017

Mobile App Development – How to Hire the Right Developer

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